AllerLife is a brand of vitamin supplements made specifically for allergy sufferers. I worked with the folks at PureRED on the all-digital launch, which occurred in the spring of 2020 – just as COVID-19 was spreading across the nation.
The pandemic forced us to rethink our launch strategy. Updated tactics featured new messaging and bold colors that will grab consumers’ attention when they’re finally able to venture into stores again.
Relaunch In-store Tactics
Relaunch Digital & Social Tactics
Brand Launch Tactics
TV, Radio, Online Video