ALLERLIFE

AllerLife is a brand of vitamin supplements made specifically for allergy sufferers. I worked with the folks at PureRED on the all-digital launch, which occurred in the spring of 2020 – just as COVID-19 was spreading across the nation.


The pandemic forced us to rethink our launch strategy. Updated tactics featured new messaging and bold colors that will grab consumers’ attention when they’re finally able to venture into stores again.

 

In-Store Tactics

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FAMILY-ShelfTalker.png
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Allerlife_Immunity_REV_P2.png
 

Digital & Social Tactics

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LAUNCH TACTICS

 
 

Online Video and TV

 

Social Media Banners and Posts

 
 
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Website

 
AllerLife Home Page

AllerLife Home Page

AllerLife Home 2

AllerLife Home 2

AllerLife Home 3

AllerLife Home 3

AllerLife Vitality

AllerLife Vitality

AllerLife Vitality 2

AllerLife Vitality 2

AllerLife Energize

AllerLife Energize

AllerLife Energize 2

AllerLife Energize 2

AllerLife Sleep

AllerLife Sleep

AllerLife Sleep 2

AllerLife Sleep 2