My Page of Sadness
William Faulkner once said all aspiring writers must be able to "kill their darlings." I'm fairly confident he wasn't referring to writers' favorite advertising concepts. But I could be wrong.
Below are a few of my darlings. Each killed by a client, budget restraints or just plain 'ol bad luck.
Westminster Kennel Club Petition
Mack attends a TON of trade shows. While developing booth ideas for one such show, I discovered the Westminster Kennel Club Dog Show was being held around the same time. I also discovered the Westminster Kennel Club classifies the bulldog in the Non-Sporting Group.
This is an outrage!
One thing led to another and the next thing you know I was pitching an idea that involved petitioning the Westminster Kennel Club to move the bulldog to its rightful place – the WORKING GROUP!
Alas, the idea was shot down faster than you can say "Nova Scotia Duck Tolling Retriever."
Scotts Turf Builder
A Scot for Scotts
I love The Simpsons. It's so dear to me that I once had a dog named Millhouse.
This idea was thiiiiiiis close to being produced. We were even speaking to the agent for Dan Castellaneta – the voice of Homer and Groundskeeper Willie.
But we lost the account before production began. I was, and still am, crushed.
More Mack Trucks work
A few more ideas that broke down before leaving the garage.
Another team developed a campaign that was just plain better than this one. But I still like it and figured I'd share.